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With START's Value Added Reseller program ...the Outcome is Income!

Earn recurring residual income by directing your clients to your generic or co-branded online Merchant Account application. Offer the highest quality credit card processing to both U.S. and Canadian merchants.


There are no enrollment fees or minimums required to become a START Merchant Services Value Added Reseller

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START Value Added Reseller Agreement

Terms and Conditions
THIS VALUE ADDED RESELLER AGREEMENT (this “Agreement”) is entered into between (“VAR”), and START Merchant Services (“START”), with offices located at 380 W Ironwood, Salt Lake City, Utah 84115.
  1. Referrals. VAR will refer prospective merchants to START for possible participation in START’s bankcard and ACH transaction processing program (the “Program”). Each such merchant referred to START by VAR will be referred to hereinafter as a “Referred Merchant.” VAR may provide Referred Merchants with written materials (or online information) about START or the Program which have either been provided or approved in advance by START. Upon START’s request, VAR will use its reasonable efforts to assist START in making additional contact or solicitation of the Referred Merchants. VAR may refer Referred Merchants to an online application and/or referral splash page specifically assigned to VAR by START. START is under no obligation to consider any Referred Merchant into the Program and any Referred Merchant is subject to START’s approval or rejection as START in its sole discretion deems appropriate. Reasonable notice shall be provided to VAR upon such approval or rejection.
  2. Referral Fees. START shall pay to VAR referral fees (“Commissions”) during the term of this Agreement equal to 25% of Net Revenue (as defined below) finally paid to and received by START from Referred Merchants who sign a Merchant Agreement (as defined below) and begin a processing account with START (a “Boarded Merchant”). If (i) START, its affiliates or one of their respective independent sales channels have an existing relationship under a valid Merchant Agreement with a Referred Merchant, or (ii) START, its affiliates or one of their respective independent sales channels is then actively engaged in negotiations with a Referred Merchant, as evidenced by a proposal, merchant application, or other such formal offer(s) to do business, prior to the date such Referred Merchant is referred by VAR to START, then such merchant will not be considered a Boarded Merchant under this Agreement for which Commissions will be paid to VAR. For purposes of this Agreement, “Net Revenue” means, for any period of time, any and all processing and other fees and charges received by START with respect to a Boarded Merchant less any and all costs, expenses and losses attributable to such Boarded Merchant by START. In addition, START will pay to VAR Authorize.Net residuals (where applicable) received by START at $2.50 per month per Boarded Merchant. VAR is not entitled to any other compensation for referrals except as stated in this paragraph.
  3. Payment of Commissions. Commissions will be paid to VAR within thirty (30) days from the end of the month in which the processing occurred as calculated by START. VAR must promptly examine all statements and reports related to its compensation as sent by START and notify START in writing of any asserted error(s) within thirty (30) days following the date of such statements and reports. After such period, VAR will be deemed to have accepted such statements and reports as delivered.
  4. Processing. START will work closely with VAR to meet the needs of the Boarded Merchants, and will deal with all pricing and fee issues with flexibility and concern for the protection of their relationship with VAR. Boarded Merchants will have individual contracts with START (“Merchant Agreements”) that fully define each of the fees offered by START as well as the provisions and regulations concerning bankcard and ACH acceptance.
  5. Compliance With Laws. VAR will comply in all material respects with all laws, rules and regulations which are applicable to the performance of VAR’s obligations under this Agreement.
  6. Term and Termination. The initial term of this Agreement will be three (3) years (“Initial Term”) and will renew automatically thereafter for one (1) year terms (each, a “Renewal Term”) unless either party gives written notice of termination at least sixty (60) days prior thereto. Either party may terminate this Agreement for material breach not remedied within thirty (30) days of receipt of written notice identifying in reasonable detail the reasons for such breach. START may terminate this Agreement immediately upon notice (i) should any of Visa, MasterCard, any automated clearing house or similar entity (an “Association”) determine that the activities of VAR are those of an Independent Sales Organization or Member Service Provider, (ii) if required by its member bank, an Association or by law to terminate this Agreement. Following any termination of this Agreement, all materials and other tangible objects containing or representing Confidential Information (as defined below) which have been disclosed by either party to the other party, and all copies thereof which are in the possession of the other party, shall be and remain the property of such party and shall be promptly returned to such party.
  7. Relationship. The relationship of START and VAR is that of independent contractors only. Nothing in this Agreement or in the course of the dealing of the parties shall be construed to constitute the parties hereto as partners, joint venturers or as agents or employees of one another or as authorizing either party to obligate or in any way bind, contractually, in liability or otherwise, the other in any manner whatsoever.
  8. Non-Solicitation. VAR acknowledges and agrees that during the term of this Agreement and for a period of five (5) years after termination of this Agreement (including any extensions or renewals hereof), VAR will not directly or indirectly solicit any Boarded Merchant, for the purpose, directly or indirectly, of providing or receiving bankcard services or other services that are the same as or similar to those services provided by START during the term of this Agreement, including but not limited to the processing of and facilitating the payment of charges for the purchase of goods or services, without the prior written consent of START.
  9. Confidentiality. The parties acknowledge that each may disclose or learn proprietary, secret or confidential information or data relating to the other party and their respective operations, employees, products or services, customers or potential customers (“Confidential Information”) during the course of this Agreement and in connection with the transactions contemplated hereunder. The party receiving the Confidential Information agrees to hold all such information in the strictest of confidence, and to not use or disclose or sell such information for any purpose whatsoever without the prior written consent of the disclosing party.
  10. Trademarks. Subject to the limitations in this Agreement, START grants VAR the nonexclusive right and license to use START’s trademarks (the “Trademarks”), as provided from START to VAR, during the term of this Agreement solely in conjunction with referring clients to the Program. START grants no rights in the Trademarks or in any other trademark, trade name, service mark, business name or goodwill of START except as licensed hereunder or by separate written agreement of the parties. VAR agrees that it will not at any time during or after this Agreement assert or claim any interest in or do anything that may adversely affect the validity of any Trademark or any other trademark, trade name or product designation belonging to or licensed to START (including, without limitation registering or attempting to register any Trademark or any such other trademark, trade name or product designation). During the term of this Agreement, VAR agrees not to use any trademark, trade name or product name confusingly similar to a trademark, trade name or product name of START, except for the Trademarks expressly licensed hereunder. Upon expiration or termination of this Agreement, VAR will immediately cease all display, advertising and use of all of the Trademarks and will not thereafter use, advertise or display any trademark, trade name or product designation which is, or any part of which is, similar to or confusing with any Trademark or with any trademark, trade name or product designation associated with START or the Program.
  11. Responsibility for Claims. Each party agrees to use reasonable care in performing its obligations under this Agreement. VAR agrees to indemnify and hold START and its respective stockholders, directors, officers, advisors, consultants, subsidiaries and affiliates (collectively, “Indemnified Parties”) harmless from and against, and to promptly reimburse the Indemnified Parties for, any and all claims incurred by such Indemnified Parties arising from or relating to any breach of any representation or warranty or the non-fulfillment of any obligation, undertaking, covenant or agreement of VAR under this Agreement. NOTWITHSTANDING ANY OTHER PROVISION IN THIS AGREEMENT, NEITHER PARTY WILL BE LIABLE TO THE OTHER PARTY WITH RESPECT TO THE SUBJECT MATTER OF THIS AGREEMENT UNDER ANY THEORY OF CONTRACT, NEGLIGENCE, TORT, STRICT LIABILITY OR OTHER LEGAL OR EQUITABLE THEORY FOR ANY INCIDENTAL, CONSEQUENTIAL, INDIRECT, SPECIAL, PUNITIVE, OR EXEMPLARY DAMAGES. Since each party may have business dealings with Boarded Merchants, both parties understand and agree that neither is responsible or liable for the performance of the other with respect to any agreements with such merchant.
  12. Limitation of Liability. EXCEPT AS EXPRESSLY STATED IN THIS AGREEMENT, START SPECIFICALLY DISCLAIMS ALL WARRANTIES OF ANY KIND, EXPRESSED OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARISING OUT OF OR RELATED TO THIS AGREEMENT. START’S TOTAL LIABLITY UNDER THIS AGREEMENT FOR ANY REASON SHALL NOT EXCEED $5,000 IN THE AGGREGATE.
  13. Notices. All notices and other communications required or permitted under this Agreement shall be in writing and given by personal delivery, telecopy (confirmed by a mailed copy), or first class mail, postage prepaid.
  14. Mutual Cooperation. The parties agree to cooperate with each other to implement the purpose of this Agreement and in carrying out their respective obligations.
  15. Governing Law. This Agreement shall be governed by and construed in accordance with the laws of the State of Texas (without regard to conflicts of laws principles). The parties hereby consent to the sole and exclusive jurisdiction to the state and federal courts located in Dallas County, Texas for any dispute arising out of this Agreement.
  16. Entire Agreement; Waivers. This Agreement constitutes the entire agreement between the parties as to the subject matter hereof. Unless otherwise specifically provided in this Agreement, a modification, amendment or waiver of any provision of this Agreement shall be effective only when the same shall be in writing and signed by a duly authorized officer of each of the parties, and only in the specific instance and for the purpose for which given. Neither failure or delay on the part of any party in exercising any right, power or privilege hereunder shall operate as a waiver of such right, nor shall any single or partial exercise of any such right, power or privilege preclude any further exercise thereof or the exercise of any other right, power or privilege.
  17. Assignment. Neither party can assign this Agreement without the prior written consent of the other party, provided that START may assign this Agreement to its affiliates or a purchaser of all or substantially all of its assets without such consent.
  18. Severability. Any provision of this Agreement which is for any reason prohibited or found or held invalid or unenforceable by any court or governmental agency shall be ineffective to the extent of such prohibition or invalidity or unenforceability, without invalidating the remaining provisions hereof in such jurisdiction or affecting the validity or enforceability of such provision in any other jurisdiction.
  19. Binding Effect. This Agreement shall be binding upon and inure to the benefits of the parties hereto, their respective successors and assigns.